Last week, we talked about the growing threat of cybercrime for event planners. As events become more complex and interconnected, security plans need to address potential points of digital vulnerability.
You might be thinking, “My events are small. It wouldn’t be worth a hacker’s effort for such a small return.” Check that thinking at the door. First, experts have shown how easy it is to steal someone’s identity. And second, don’t underestimate the power you have in today’s tech-centric world. You are no longer just an event planner; you are a data security guard.
The live event world has been rocked by a series of catastrophic attacks over the past 8 months. Paris, Orlando, and Nice, among others have justly raised concerns about security and safety for attendees. Though such attacks are still (thankfully) rare, the effort to improve safety processes is an important and vital undertaking.
However, there is a different kind of attack, one that isn't so rare. One that may be less shocking when it happens but also has potentially devastating consequences. We’re talking of course about cybercrime. In the first installment of our series on this important topic, we give a brief overview of the landscape and identify some vulnerabilities in event planning you might be missing.
Imagine that innovation is a fast moving river. A lot of the time, it can feel like we are just gripping the edges of our rafts, trying not to capsize and get lost. But every so often, we’re able to catch a calm eddy and take a breather. From here, we can take stock of our journey: where we've come from, where we are now, and where we are headed. And most importantly for any company, what is the best way to get there?
As an event production manager, this moment came for me at LDI in 2013. I was wandering somewhat aimlessly up and down the aisles. I marveled at the new lighting gear, sound, video, and special effects. As I was ticking through all of the ways I might be able to use these new toys on my future events, I hit my eddy. And suddenly I was staring at the full scope of the industry with new eyes.
Nearly every production department leaps forward year after year. Processes are improved, gear is more flexible. The design elements available to event planners continue to evolve in exciting ways.
But I say nearly because I noticed one department glaringly absent from the innovation party. Management.
Managing events means you get to meet a lot of people. And not all of them have a thorough understanding of how the event production business works. These misperceptions can be amusing.
"The money is awesome!”
“It’s so glamorous!”
“Lights are lights, right?”
“Can I can bring my own sound guy? He was a DJ in high school.”
But sometimes, these misperceptions are really business critical. Sure, it’d be nice if you’re non-event planner friends knew what you did. But that’s a different kind education for a different day. For now, let’s focus on some common myths about producing events that may be floating among your colleagues and clients.
With new trends and technologies appearing seemingly every week, the event planning industry is coming to terms with a future built on change. While most in the business pride themselves on adaptability, this pace of change is not always easy to keep up with, even for the most seasoned event veteran.
This tech revolution isn’t surprising. According to the most recent statistics from the U.S. Bureau of Labor, employment of meeting, convention and event planners is expected to grow 10% from 2014 to 2024. This outstrips growth forecasts for any other occupation. A rising tide lifts all boats.
The courtship between the events industry and technology has been on a steady march forward for several years. But 2016 may be the first full year where more specific measurements of success are backed up by analytics. How event planners use these measurements to fuel creativity will be an exciting process to watch.
Eye-opening. Exhilarating. Inspiring. What an incredible week at SETC. From panel discussions to workshops to the show floor, we had a great time meeting with so many of you.
As I sat back to replay the week, I found myself coming back to two questions, highlighted by the dozens of interactions we had.
What do professionals need to support their work now?
What do professionals want the future of live event management to be?