In my career, one of the biggest mistakes I’ve seen event managers make is assuming an upcoming event will be the same as a past one. Whether it’s process or people, something will be new. Yet surprisingly, things often get forced into the same box. It’s a problem I’ve always coached my fellow managers and associates to recognize and avoid.
Let me be clear; I don’t mean managers should ignore patterns. Patterns can help jumpstart early decision-making and help you form the right questions sooner rather than later. Every event has a date, time, location, and contracts, and needs a team to help execute a client’s idea. Patterns raise important questions but shouldn’t necessarily provide answers.