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Propared Blog

Tips and Advice for Managers, Planners, and Event Production Professionals

August 1, 2016

What Event Managers Can Learn From Studying Startup Culture

In my career, one of the biggest mistakes I’ve seen event managers make is assuming an upcoming event will be the same as a past one. Whether it’s process or people, something will be new. Yet surprisingly, things often get forced into the same box. It’s a problem I’ve always coached my fellow managers and associates to recognize and avoid.

Let me be clear; I don’t mean managers should ignore patterns. Patterns can help jumpstart early decision-making and help you form the right questions sooner rather than later. Every event has a date, time, location, and contracts, and needs a team to help execute a client’s idea. Patterns raise important questions but shouldn’t necessarily provide answers.