2016 has been an exciting year in the events and meetings industry. The explosion in integrated technology has given event managers an entirely new set of tools, both to design more impactful experiences and create deeper relationships between clients and attendees.
But adopting new event tech, especially software, has to be more than just a set of features. Or what a colleague says (though trusted reviews are certainly helpful). Maybe now more than ever, in this tech-centric world, you need a plan. One that starts from the ground up and permeates every part of your event business.
So before you go running off to snap up the latest app, make sure you consider these 4 things first.