Event planners, especially those of you who run small businesses or work freelance, might find it tough to plan out your entire year in advance. Who knows what your schedule will look like, when you’ll be free or swamped under multiple projects?
Event marketing professionals know that planning a successful event requires a great deal of organization and communication. Not to mention masses of positive energy.
Since we've all given ourselves over to social media these days, it’s not surprising that event planners are finding new ways to leverage Facebook, Twitter and LinkedIn to build relationships with potential attendees. This means that event planners need a fully-fledged digital marketing strategy to begin engaging their audiences long before everyone arrives at the venue.