We’ve all heard the words “industrial” or “corporate event” before but what exactly do they mean? And what do you picture when someone tells you about a “corporate event” he or she is managing? Let’s call them what they are: live events.
The terrific and talented Andrea Michaels recently authored an interesting blog for Live Design, addressing the unique challenges faced in corporate events. In many ways, she hits the nail on the head; the elevated pace of “one-off” event production, the difficulty of working in non-traditional spaces and layouts, and the miscellaneous event logistics that you rarely find in theatrical or music venues.