As marketing and sales professionals, we all know that the experience of your attendees is critical. Businesses need to differentiate themselves more than ever, and in-person events are still a great way to do this. For the fifth consecutive year, “in-person events” tops the list of most effective marketing tactics! However, for event attendees to get the most out of their experience (and for you to get the most out of your money!), it is critical that the event be planned well.