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Propared Blog

Tips and Advice for Managers, Planners, and Event Production Professionals

August 20, 2018

How Your Theater Can Earn Revenue in the Off Season


Theatre company managers who operate their own venues have an incredibly valuable resource in the form of the spaces themselves. We recently spoke with Anetha and Olivia from VenueBook  about ways theatre companies can further leverage their venues.

May 2, 2017

Season Planning: I'd Rather be Sailing


Last month we spoke with a number of major theater companies across the country about their challenges in planning an entire season. No one really seems to like the process. It’s stressful, unwieldy, and fraught with miscommunication. Everyone is trying to represent their specific departments and needs, which leads to an inevitable collision of interests. If everything is important, how do you prioritize?  

April 20, 2017

The Complicated Love Affair between Business and Theatre

Approaching art as a business can feel anathema to our creative process. In fact, I've heard people say that business gets in the way and harms the art being made, especially in reference to not-for-profit theatre.  This line of thinking is horribly detrimental to our industry.

October 28, 2016

4 Must-Read Tips to Help You Choose the Right Event Tech

2016 has been an exciting year in the events and meetings industry. The explosion in integrated technology has given event managers an entirely new set of tools, both to design more impactful experiences and create deeper relationships between clients and attendees.

But adopting new event tech, especially software, has to be more than just a set of features. Or what a colleague says (though trusted reviews are certainly helpful). Maybe now more than ever, in this tech-centric world, you need a plan. One that starts from the ground up and permeates every part of your event business.

So before you go running off to snap up the latest app, make sure you consider these 4 things first.

August 25, 2016

From the Dev. Desk: Building Filters and Dynamic Event Schedules

Managing an event always demands the the same set of building blocks. It doesn’t matter how big or small, or really even the type of event you’re planning. It all comes down to coordinating people and time. We call it the 4 W’s. Who needs to be Where, When, and What are they doing.

It sounds simple but event planners know how complex it can be. Even for those small events, there’s still a lot of information to track. This is where event management software like Propared can help. A streamlined, structured platform that allows managers to enter, view, and then manipulate all of an event’s logistics.

July 14, 2016

How to Build Buyer Personas for Your Event Planning Business

Let’s start off with a simple question: how well do you know your clients? I mean, really know. Not just what they spent on the last event but who are they? Where did they come from, what do they do every day, and what do they aspire to accomplish?

Suppose you specialize in corporate events. Are all corporate clients the same? Of course not. You could probably think of at least three off the top of your head that have completely different needs and challenges. And that’s just one sector of the event production world. You might also have clients in other market segments (weddings, live music, theatre, festivals, etc.) When you’re marketing your services, how specifically do you speak to each of these vastly different clients?

July 11, 2016

From the Dev. Desk: Communication and Integration for Event Managers

The past month has been a lot about Communication and Integration. Well, to be honest, every month in the Propared offices is a little bit about communication. Good communication is the lifeblood of managing events.

But integration? This is a tough one. And it means different things to different people. The most common type (certainly if you’re reading a blog written by some software junkies) is data integration. Making sure all the information you need to see and track is in one place, or at the very least, can easily pass between separate systems. Integration could also refer to people. The process of sourcing talent, hiring, and onboarding is integration. There are other integrations but two examples are probably enough. Moving on.

June 15, 2016

{New Series} From the Dev. Desk: The Making of Event Management Software

2016 has been a big year of change in the Propared universe. By most standards, we’re still a pretty young software company, having first made our platform publicly available at the end of 2014. It was pretty bare bones then. We spent the better part of the following year really building the infrastructure of the program, making it robust enough to handle the complex needs of event companies, planners, production managers and others in the industry. 

June 7, 2016

“Living” Wage: How the Fair Pay Debate Could Impact Your Event Business

What constitutes a fair and just minimum wage? Or perhaps the better question is: what should the minimum wage be, such that it is high enough for an individual to maintain a “normal standard of living?”

The debate over this “living wage,” especially in the broader context of existing minimum wage law is long and contentious. Spoiler alert: we don’t intend to solve it here. But recent legislation has passed or is pending in several major cities and at some state levels as well. At the same time, many more bills are currently working their way through state and local legislatures.

No matter the outcome, they will have a significant impact on many businesses. Especially event companies that often hire freelancers or contract low to minimum wage workers. Let's take a quick tour through a few of the issues businesses, and specifically event companies are going to face as the “living” wage debate heats up.

April 13, 2016

4 Myths About Event Planning We Couldn't Wait to Bust

Managing events means you get to meet a lot of people. And not all of them have a thorough understanding of how the event production business works. These misperceptions can be amusing.

"The money is awesome!”

“It’s so glamorous!”

“Lights are lights, right?”

“Can I can bring my own sound guy? He was a DJ in high school.”

But sometimes, these misperceptions are really business critical. Sure, it’d be nice if you’re non-event planner friends knew what you did. But that’s a different kind education for a different day. For now, let’s focus on some common myths about producing events that may be floating among your colleagues and clients.

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