Approaching art as a business can feel anathema to our creative process. In fact, I've heard people say that business gets in the way and harms the art being made, especially in reference to not-for-profit theatre. This line of thinking is horribly detrimental to our industry.
As marketing and sales professionals, we all know that the experience of your attendees is critical. Businesses need to differentiate themselves more than ever, and in-person events are still a great way to do this. For the fifth consecutive year, “in-person events” tops the list of most effective marketing tactics! However, for event attendees to get the most out of their experience (and for you to get the most out of your money!), it is critical that the event be planned well.
This post was originally published in October, 2015. It has been updated for accuracy and comprehensiveness.
Last fall, I read about a live event design and production company in California that faced HUGE fines over improper i-9’s for their employees. Running an event production company for the last eight years has given me some perspective on the human resource challenges faced by live event companies.
People operations is always a complex task for a business owner. Small or large company, it doesn't matter. Labor laws have evolved in incremental stages over time. Mainly this is because they are meant to address issues as they arise. It's almost impossible to predict every challenge, especially in such a rapidly evolving labor market.
But when these sometimes starkly different laws are fused together, they present a challenging set of rules. Even well-established, successful companies struggle to navigate. Imagine the difficulty (and cost!) for inexperienced business owners and entrepreneurs. You could compare it to quenching your thirst by drinking from a fire hose.
2016 has been an exciting year in the events and meetings industry. The explosion in integrated technology has given event managers an entirely new set of tools, both to design more impactful experiences and create deeper relationships between clients and attendees.
But adopting new event tech, especially software, has to be more than just a set of features. Or what a colleague says (though trusted reviews are certainly helpful). Maybe now more than ever, in this tech-centric world, you need a plan. One that starts from the ground up and permeates every part of your event business.
So before you go running off to snap up the latest app, make sure you consider these 4 things first.
Last week, we talked about the growing threat of cybercrime for event planners. As events become more complex and interconnected, security plans need to address potential points of digital vulnerability.
You might be thinking, “My events are small. It wouldn’t be worth a hacker’s effort for such a small return.” Check that thinking at the door. First, experts have shown how easy it is to steal someone’s identity. And second, don’t underestimate the power you have in today’s tech-centric world. You are no longer just an event planner; you are a data security guard.
The live event world has been rocked by a series of catastrophic attacks over the past 8 months. Paris, Orlando, and Nice, among others have justly raised concerns about security and safety for attendees. Though such attacks are still (thankfully) rare, the effort to improve safety processes is an important and vital undertaking.
However, there is a different kind of attack, one that isn't so rare. One that may be less shocking when it happens but also has potentially devastating consequences. We’re talking of course about cybercrime. In the first installment of our series on this important topic, we give a brief overview of the landscape and identify some vulnerabilities in event planning you might be missing.
The big buzz in live events these days is how to make them more interactive. How can advancements in event technology spur deeper attendee engagement? How can new data on audience behavior lead to better decision-making and more custom-tailored events?
As exciting as this is, it often overlooks a more fundamental topic that needs to be addressed; one that has just as if not a more immediate impact on engagement and interaction.